02:30 / Seq 01
High-Profile Partnerships
Professionalism, no matter who is on set.
FilmingEditingScript & Interview
00:00 / Reel 2025
From one frame to the whole brand.
I lead brand and creative at Hillpointe, building workforce housing across the Sun Belt. I came up through the craft, I lead the teams that realize it, and I still care about every frame.
01:00 / Ethos
I came up through the craft, so I lead from it. Good creative is not decoration. It is judgment, made visible.
I know what a shot costs, what a set of fifty needs to move as one, and why a single color or piece of type either builds trust or quietly erodes it. My job now is to hold that judgment across every brand touchpoint, and to build teams that can carry it without me in the room. That matters more now, not less. AI can generate a thousand options before you finish your coffee, but it cannot tell you which one is true. Knowing what to keep, and why, is the whole job.
02:00 / The Range
It has to work at every size.
A vision only matters if it survives contact with reality. National partnerships and campaigns. Live moments with no reshoot. Small-business stories told with the same care as the biggest launch. Productions that put fifty and more people on a set and still land one clear idea. The through line is not a format. It is a standard.
Reel 2025
03:20 / Seq 02
Go Big
From one-camera runs to large-scale sets with fifty and more crew.
Creative DirectionProducerBudget Management
03:45 / Seq 03
Ad Production
Your brand is what makes you different.
Creative DirectionScriptingEditing
05:07 / Seq 04
In the Moment
Capturing the story your brand wants to tell.
FilmingEditing
06:47 / Seq 05
Small Business
What makes a business unique, in Central Florida and beyond.
StoryboardFilmingEditing
07:56 / Seq 06
Big Ideas, Big Results
Building content that connects and earns long-term loyalty.
Script WriterSet DesignerProducer
08:13 / Seq 07
Announcements & Events
Highlighting the moments that matter.
Creative DirectionFilmingBrand Management
09:00 / Stills
Worth 1,000 words.
09:40 / Give Back
Give back.
Whenever I can, I put the work behind causes that need it. Every film here was produced pro bono or tied to charitable giving, from documentary filming abroad to community work close to home. It is the part of the job I am proudest of.
Documentary, filming abroad
Community fundraiser
On location
10:10 / Recognition
- GDUSADesign Award Winner
10:40 / Brand Systems
Direction starts before the camera.
When a brand needs a foundation, I build the whole system: the glyph, the palette, the type, the iconography, and the rules that keep it coherent long after launch. The PowerSource Summit identity is one example, built so a large event read as a single idea from the stage down to the smallest asset.
11:20 / About
I am Tyler Garner, VP of Brand & Creative at Hillpointe, where I lead brand, creative, and the teams that build both.
Hillpointe is reimagining workforce housing across the Sun Belt, and my work there spans brand identity, creative strategy, and creative operations at scale. Before Hillpointe, I spent nearly seventeen years at Full Sail University, building and leading a creative team and telling the story of a vibrant creative community.
I came up through the craft, producing, directing, and designing the work myself before I ever led a team doing it. That path is the whole point. I can set a vision because I know exactly what it takes to build one.
I also take the stage. I speak, keynote, and guest lecture on brand, creative leadership, building creative teams that scale, and using AI in creative work without losing the plot. Planning a conference, a class, or a company event in Orlando, Winter Park, or anywhere else, let's talk.
KeynotesPanelsGuest LecturesWorkshops
12:00 / Outro
Let's build.
For creative leadership, brand, production, and speaking conversations. Tell me what you are building.
[email protected]